What’s the First Thing Your Prospects See When They Enter Your Website?
I just reviewed a new website and I'm in shock. Or, maybe, I'm just depressed about my failure to convince people
to do what I tell them so they can make money.
I'm not talking about complicated marketing strategies. Most websites, marketing and the like, fail on the basic
stuff.
For example, this webmaster wants to sell products. He wants to make money online. He's got a bunch of good
products at great prices. I know this because he told me. No one else knows this after visiting his website. He's
kept it a secret.
Let's go back to the basics and see if your website passes these simple tests ...
What is the purpose of your website? If your immediate answer is anything other than "to make sales," I hope you
don't own a business website. Otherwise, let me pound this into your brain:
You are in business to make sales. That's where the money comes from.
When people visit your main page, what's the first thing they see? If all I see is a nice long message about what a
great guy you are (who cares?) and how you want to run a good business (I hope so or you should not be in business)
and if I have any questions, I can send you an email (I knew that anyway) and how you look forward to doing
business with me (of course you do, that's why you have this website), what's the point?
I came to your website in response to an ad or a referral so I'm looking to buy something. Why are you wasting my
time? I want you to sell me the product. Take my money.
Pick any large retailer that does big business on the Internet. What's on the front of their website? Pictures of
stuff to buy. Links to buy more stuff. They want your money. They are relentlessly working to get it.
Go to my website for "Mining Gold" at: http://www.ipcgold.com/ad/100/CD3839 and read the first thing you see.
You can't miss it. I made it large - bold - and incredibly obvious. I make you an offer to invite you to do
business with me. I lay out all the information in a carefully ordered flow.
No wasted words. No extraneous links. No stories about my family vacation. No comments on the World Cup. This is a
site for business.
I'll have well over 200,000 unique visitors this month and I want to capture their attention immediately.
Recent stats show the average time spent viewing a web page was 52 seconds. But, how long do you spend viewing a
web page when you either get bored or can't quickly find what you want?
You've taken your own small business idea and put it up on the web to make money. Don't be afraid to let people
know you are running a business and don't be afraid to ask for their money.
If you can only remember one thing from this message, remember this:
If you're going to spend money to promote your website, you'd better make sure people know what to do when they
arrive.
Yours in success,
Shawn M. Casey
Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with
over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create
millions in Internet sales => http://www.ipcgold.com/ad/100/CD3839 Benefit from Shawn's 7 years of Internet
experience and learn from someone who has actually made millions online.
Source: http://www.ezinearticles.com
Google must surrender its users' personal information to Viacom (VNU Net via Yahoo! UK & Ireland News)
Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies. Google must surrender its users' personal information to Viacom (Computing.co.uk)
Janie Davies, Computing , Friday 4 July 2008 at 10:21:00 A US court has ruled that Google must provide Viacom with details of users who have watched YouTube videos Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies.... Google must surrender its users' personal information to Viacom (vnunet.com)
Janie Davies, Information World Review , Friday 4 July 2008 at 11:52:00 A US court has ruled that Google must provide Viacom with details of users who have watched YouTube videos Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies.... ...
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