Have a Web Store... Now What?
Just because you put up a web store doesn't mean people will come, take a look and then give you their hard earned
dollars. The most successful e-commerce sites have systems in place that entice people to come and buy-again and
again. How do they do it. Here are some helpful hints:
First they do everything they can to get people to leave their names and e-mail addresses so they can tell them
about upcoming sales, new products and so on. Consider offering a free newsletter or service that sends out updates
about your products or services.
Second, they pay close attention to their catalog copy. They try to make it interesting yet concise so that it can
be easily understood. Also, their pricing information is very clear.
Third, they also know that their sales strategies on the Web shouldn't be different from storefront sales
strategies, they discount items, have sales and offer coupons for consumers to download.
Fourth, they also let their customers know that real people are behind their Web store. They list their phone and
fax numbers-and an e-mail address-prominently on their Web site. They put their customers more at ease about buying
from there knowing that they can be reached easily and by a number of different methods.
Last but not least is you want to get customers to your web store. One very simple way is to register your web
store with the top search engines. There are also services that automatically do this for you. However, we have
found it is always best to do it yourself.
Copyright 2004 DeFiore Enterprises
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