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Search Engine Optimization Strategy: Website Design Techniques for Search Engine Ranking Improvement


It is a must for you all to know, how do search engines work.
Search engines are not human and they don’t scan the pages as we
do. They are just robots, which work on the codes and mechanism
implied upon them. If you have a small business website and are
trying to close sales on a single visit from a customer, it is
advisable that you don’t make a rich media enhancements like
flash animation and excessive graphics, which result in slow
page loading time and makes people run away. Established players
or business, which are concerned on spreading awareness about
their business rather that selling a single standoff product
usually uses high media enhancements.
Proper website design is the key to a higher search engine
ranking. Before you begin to construct your website, take the
time and consider the design elements those are essential to
both the viewer and the search engines. This will also
contribute in determining the ranking of your website. Design
your web site so that every page contains “title”, “description”,
and “keyword” meta-tags. These tags are the basic road map for
the search engines. When a search engine enters your web site
these tags prepare the spider for what to look for on your web
page. They prompt the search engine for what words you feel are
important and to use them in the ranking process.

The layout of your web site becomes significant to higher search
engine ranking. Placement of text in the optimal positions on
your website becomes paramount, so if the search engine ignores
the meta-tags – which many are starting to do because of abuse
and spamming – then text placement will become the first
impression that search engine robots would read.

Spiders of the search engines crawl on the web page and index
your website. You have to be very clear about your requirements.
Keep all your content optimized for all the major search engines.
Though all have almost a similar mechanism, you can even learn
about how all search engines work, and then design your web
content in accordance. For example, Google has a specific set
of rules, which it uses to index web pages. It can be learnt
from Google itself and you can put your content with the
specified guidelines. This is a time consuming process but as
you know: "No Frill Without Drill". You can also hire specific
companies that can optimize your website to specific search
engines.

Viola! You have achieved your dream of learning some key aspects
of Internet marketing.
Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and leads: http://www.MarketingBlaster.com
 

Google must surrender its users' personal information to Viacom (VNU Net via Yahoo! UK & Ireland News)
Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies.

Google must surrender its users' personal information to Viacom (Computing.co.uk)
Janie Davies, Computing , Friday 4 July 2008 at 10:21:00 A US court has ruled that Google must provide Viacom with details of users who have watched YouTube videos Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies....

Google must surrender its users' personal information to Viacom (vnunet.com)
Janie Davies, Information World Review , Friday 4 July 2008 at 11:52:00 A US court has ruled that Google must provide Viacom with details of users who have watched YouTube videos Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies.... ...