Affiliate Marketing

Search Engine Marketing


Search Engine Marketing is one of the most important ways of
marketing your business and getting noticed. Most of the people
start with search engines and if you are not listed and ranked
higher on the most popular ones, then the chances are you would
never be even noticed. It is just like having a great restaurant
with great menus, but no readers. Where would it take you?
Probably “no where”! Search engine optimization and positioning
should always be the first and foremost chief concern of any
Internet marketing strategy. You should search extensively for
information, guidelines, and tips to help webmaster achieve
good rankings on search engines. You can search for the latest
online tools on the Internet itself to facilitate the
implementation of your search engine strategies and plan.
Do everybody know that a website is all about content and
product? Yes, they do. Marketing on the Internet through search
engine is done through the content you place on your website.
Content is like a fire to those flies (i.e. readers here). So
when you create your website and decorate it with content, you
should keep the few things in mind. You have all the important
meta-tags listed in your HTML document and you should also be
using the right keywords, descriptions and title for your pages.
Beside these, you should also put cool scripts and graphics to
make your website stand out in the ocean of information and make
it look attractive. Marketing through search engine can broadly
be classified under below mentioned heads.


Submission at Main Search Engine

You must first possess a ready website with all the meta-tags
in place and ready to be submitted to key search engines. The
major search engines where you can submit your website, are
listed hereunder:

AllTheWeb.com (FAST Search)
AltaVista
Google
Ask Jeeves
Lycos
AOL Search
MSN Search
Direct Hit
Yahoo
HotBot
Netscape Search
iWon
Inktomi
LookSmart
Open Directory

Search Engine Ranking

More than 85% of the people get to know about other sites
through the search engines. According to a survey by ‘Forrester
Research’, 57% Internet users considered search engines the best
way to get on to a website. Email scored the second place by
securing 38% of the users; external links third with 35%, and
28% opted for “word of mouth”.

Just don’t get relaxed here! A mere submission of your site to
the search engines is not enough. Unless your site appears in
the top 25 of the major search engines, there is hardly any
point in taking pain and submitting your beloved site.

According to the April 2000 issue of ‘Target Marketing
Magazine’, the success rate of different mediums is as
follows:

Search Engines 46%
Word-of-mouth 20%
Random Surfing 20%
Magazine ads 4.4%
By accident 2.1%
TV spots 1.4%
Targeted email 1.2%
Banner ads 1%

Ergo, you would be loosing thousands of potential customers and
register millions of dollars in lost profits, unless your web
site secures the top position in search engines. The search
engines are the most important source of traffic for your web
site. Ignoring them would be foolish.


Search Engine Optimization

Link popularity is the most important ranking factor to consider
for the search engine if you are trying to improve your position.
The best way to enhance your link popularity is by exchanging
reciprocal links with other webmasters. The topic being very
vast needs a separate section in order to get explained
appropriately.

So keep all these in mind and put your best foot forward to help
your website reach places and get noticed by classes and masses.
Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and leads: http://www.MarketingBlaster.com
 

Google must surrender its users' personal information to Viacom (VNU Net via Yahoo! UK & Ireland News)
Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies.

Google must surrender its users' personal information to Viacom (Computing.co.uk)
Janie Davies, Computing , Friday 4 July 2008 at 10:21:00 A US court has ruled that Google must provide Viacom with details of users who have watched YouTube videos Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies....

Google must surrender its users' personal information to Viacom (vnunet.com)
Janie Davies, Information World Review , Friday 4 July 2008 at 11:52:00 A US court has ruled that Google must provide Viacom with details of users who have watched YouTube videos Google has been ordered to disclose personal information, including viewing habits and internet addresses to Viacom, in the latest phase of the ongoing legal battle between the two companies.... ...